Track 01
AI Search & GEO Technical
ChatGPT, Perplexity, and Gemini are becoming the new shopping assistants. Here is how they decide which brands to recommend, and how to make sure yours is one of them.
8
Speakers
SEO Week 2026 Recap
SEO Week 2026 NYC
What DTC Brands Need to Know
How customers find and choose your brand is changing fast. We attended 40+ sessions at the biggest AI search conference of the year and pulled out everything that matters for DTC growth.
40+
Talks We Attended
6
Topics That Matter
30+
Actionable Takeaways
What Was Covered
Six tracks on AI search & SEO.
We organized 40+ sessions into six tracks covering the latest developments in SEO, GEO, and AI-driven search, from technical deep-dives to strategic frameworks.
Track 02
Brand & AI Visibility Strategy
85% of what AI says about your brand comes from other sites, not yours. Learn how to shape your brand story across the platforms AI actually reads.
5
Speakers
Track 03
Content Strategy & Discovery
What kind of content gets you found on Google, TikTok, and AI answers at the same time? Practical playbooks with real case studies and results.
6
Speakers
Track 04
AI Agents & Automation
AI agents are already browsing, comparing, and buying on behalf of consumers. Your product page has to sell to a robot as well as a person.
4
Speakers
Track 05
SEO Industry & Career Evolution
AI is reshaping what marketing teams do day to day. Prioritize spend by revenue impact, not vanity metrics, and know where human expertise still wins.
8
Speakers
Track 06
User Behavior & Search Science
Consumers are letting AI choose for them. Understand the new decision-making process so your brand gets picked, not just seen.
8
Speakers
Key Takeaways
The 8 things your brand can't ignore.
From 40+ sessions, these are the insights with the most direct impact on how DTC brands acquire customers and grow revenue in 2026.
How AI Finds You
When someone asks ChatGPT "best moisturizer for dry skin," there is a whole process behind which brands get mentioned.
AI answers are assembled through a pipeline: find content, score it, rank it, cite it. Brands that understand this pipeline get recommended more.
Brand Visibility
85% of what AI says about your brand comes from reviews, press, and third-party sites.
If your brand is not showing up consistently on review sites, media, and forums, AI will either ignore you or get your story wrong.
How AI Finds You
Connecting your product data properly makes AI answers 29% more accurate about your brand.
Schema markup alone is not enough. Brands that connect product info, brand pages, and review data into a clear web of information get better AI representation.
AI Shopping Agents
AI agents are already browsing, comparing prices, and buying on behalf of consumers.
Google, OpenAI, and others are building AI shopping agents. If your site cannot be read and validated by these agents, you are invisible to a growing share of buyers.
Brand Visibility
Do not abandon Google SEO for AI hype. SEO still drives measurable revenue.
Before chasing AI rankings, check how accurately AI describes your brand today. If it gets your products or positioning wrong, fix that first.
Shopper Behavior
Consumers are increasingly asking AI "what should I buy?" instead of browsing.
The purchase funnel is fracturing. Shoppers delegate decisions to AI, and AI needs clear, structured, trustworthy content to recommend your brand.
Content That Sells
The best product pages now work three ways at once: Google ranking, AI citation, and conversion.
The winning brands create single pages that perform across SEO, AI visibility, and conversion instead of treating them as separate strategies.
Marketing ROI
Stop measuring SEO by traffic. Measure it by revenue impact, and budget gets approved faster.
"$12M in pipeline at risk" gets a CEO attention. Reframing marketing spend around financial outcomes is how modern DTC brands win resources.
Who to Follow
The talks our team bookmarked first.
These six presentations had the highest signal-to-noise ratio for DTC brand leaders. Their slide decks are included in the free download below.
How AI Finds You
Michael King
iPullRank · Founder
The clearest explanation of how AI search actually works under the hood.
"Every AI answer is built from a pipeline. Understand the pipeline, and you can influence the answer."
Brand Visibility
Wil Reynolds
Seer Interactive · Founder
A practical framework for testing how AI describes your brand today and improving it.
"Ask ChatGPT about your brand. If the answer is wrong, nothing else you do in AI visibility matters."
AI Shopping
Crystal Carter
Google · Head of SEO
The definitive talk on AI shopping agents and the protocols product pages need to support.
"One day your mom will use an AI agent to shop. Is your brand ready for that conversation?"
How AI Finds You
Andrea Volpini
WordLift · CEO
A data-backed talk on building a knowledge graph for more accurate AI representation.
"The real moat is not the AI model. It is the connected data you build for it to explore."
Marketing ROI
Dale Bertrand
Fire&Spark · CEO
How to get leadership to care about SEO by tying it to revenue risk.
"$12 million in pipeline at risk is the kind of sentence that gets budget approved."
Shopper Behavior
Azeem Ahmad
Azeem Digital · Founder
The science behind how consumers are shifting from browsing to AI-assisted decisions.
"Shoppers no longer choose. They delegate."
Free Download
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