# About DeepLumen | The Merchant-Side Layer for Agentic Commerce

> DeepLumen builds the merchant-side infrastructure that helps AI understand what a business offers and connect that understanding to a real commercial outcome.

*AI-readable version of [About DeepLumen | The Merchant-Side Layer for Agentic Commerce](https://www.deeplumen.com/company/) · generated by DeepLumen Agentic Page*

We build the merchant-side infrastructure that helps AI understand what a business offers and connect that understanding to a real commercial outcome.

## A practical entry point: Agentic Page.

Merchants already have websites, catalogs and commerce systems. Agentic Page organizes that information for AI while the merchant keeps its existing customer experience.

### Merchant context

Products, media, policies and available commercial information.

### A real network

2,000+ Merchant Stores provide a starting point in real business environments.

### Observable outcomes

AI discovery and available order attribution help us understand what is working.

## From commerce access to commerce intelligence.

Our next layers focus on agent actions, verifiable outcomes and environments for evaluating and improving commercial decision-making.

## Commerce experience, product craft and engineering.

### Jia Ouyang

Leading DeepLumen's company direction and the development of its agentic commerce business.

### 徐鑫 · Xu Xin

Tsinghua mathematics and statistics background. Former senior product manager at ByteDance's Feishu, with experience building enterprise data and product systems.

### 李智超 · Li Zhichao

14 years in internet technology. Former data and AI product technology lead at Lilith Games, with experience in large-scale data and AI systems.

Alongside core team members Gary Zhou, Joy Wu and Adam Wang.

## Build the next commerce connection with us.

For merchants, agencies, commerce platforms and teams building AI agents.

## Structured data (JSON-LD)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@context": "https://schema.org",
      "@type": "Organization",
      "@id": "https://www.deeplumen.com/#organization",
      "name": "DeepLumen",
      "url": "https://www.deeplumen.com/",
      "inLanguage": "en",
      "logo": {
        "@type": "ImageObject",
        "url": "https://www.deeplumen.com/logo.png",
        "width": 200,
        "height": 200
      },
      "image": "https://www.deeplumen.com/og-image.png",
      "slogan": "The merchant-side layer for agentic commerce",
      "description": "DeepLumen is an agentic commerce platform that helps brands become discoverable, recommendable, and transactable by AI agents.",
      "sameAs": [
        "https://www.linkedin.com/company/deeplumen/",
        "https://x.com/Deeplumen0922"
      ],
      "hasMerchantReturnPolicy": {
        "@type": "MerchantReturnPolicy",
        "@id": "https://www.deeplumen.com/#merchant-return-policy",
        "applicableCountry": "US",
        "merchantReturnLink": "https://www.deeplumen.com/legal/terms/"
      },
      "hasShippingService": {
        "@type": "ShippingService",
        "@id": "https://www.deeplumen.com/#digital-delivery-shipping-service",
        "name": "DeepLumen digital delivery",
        "description": "DeepLumen offers software, SDK, and consultation services that are delivered digitally and do not require physical shipping.",
        "fulfillmentType": "https://schema.org/FulfillmentTypeDelivery",
        "shippingConditions": {
          "@type": "ShippingConditions",
          "shippingDestination": {
            "@type": "DefinedRegion",
            "addressCountry": "US"
          },
          "shippingRate": {
            "@type": "MonetaryAmount",
            "value": 0,
            "currency": "USD"
          }
        }
      },
      "knowsAbout": [
        "Agentic commerce",
        "AI shopping agents",
        "Generative engine optimization",
        "AI search optimization",
        "Product schema",
        "Structured data",
        "llms.txt",
        "AI referral traffic",
        "M2AI"
      ]
    },
    {
      "@context": "https://schema.org",
      "@type": "WebSite",
      "@id": "https://www.deeplumen.com/#website",
      "name": "DeepLumen",
      "url": "https://www.deeplumen.com/",
      "inLanguage": "en"
    },
    {
      "@context": "https://schema.org",
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.deeplumen.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "About DeepLumen",
          "item": "https://www.deeplumen.com/company/"
        }
      ]
    }
  ]
}
```

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "AboutPage",
      "@id": "https://www.deeplumen.com/company/#webpage",
      "url": "https://www.deeplumen.com/company/",
      "name": "About DeepLumen | The Merchant-Side Layer for Agentic Commerce",
      "description": "DeepLumen builds the merchant-side infrastructure that helps AI understand what a business offers and connect that understanding to a real commercial outcome.",
      "isPartOf": {
        "@id": "https://www.deeplumen.com/#website"
      },
      "about": [
        {
          "@id": "https://www.deeplumen.com/#organization"
        }
      ],
      "mainEntity": {
        "@id": "https://www.deeplumen.com/#organization"
      }
    }
  ]
}
```