SEO Week Agenda

Get the slide decks, agenda, and resources from DeepLumen SEO Week sessions delivered to your inbox.

How customers find and choose your brand is changing fast. We attended 40+ sessions at the biggest AI search conference of the year and pulled out everything that matters for DTC growth.

Six tracks on AI search & SEO.

We organized 40+ sessions into six tracks covering the latest developments in SEO, GEO, and AI-driven search, from technical deep-dives to strategic frameworks.

AI Search & GEO Technical

ChatGPT, Perplexity, and Gemini are becoming the new shopping assistants. Here is how they decide which brands to recommend, and how to make sure yours is one of them.

Brand & AI Visibility Strategy

85% of what AI says about your brand comes from other sites, not yours. Learn how to shape your brand story across the platforms AI actually reads.

Content Strategy & Discovery

What kind of content gets you found on Google, TikTok, and AI answers at the same time? Practical playbooks with real case studies and results.

AI Agents & Automation

AI agents are already browsing, comparing, and buying on behalf of consumers. Your product page has to sell to a robot as well as a person.

SEO Industry & Career Evolution

AI is reshaping what marketing teams do day to day. Prioritize spend by revenue impact, not vanity metrics, and know where human expertise still wins.

User Behavior & Search Science

Consumers are letting AI choose for them. Understand the new decision-making process so your brand gets picked, not just seen.

The 8 things your brand can't ignore.

From 40+ sessions, these are the insights with the most direct impact on how DTC brands acquire customers and grow revenue in 2026.

When someone asks ChatGPT "best moisturizer for dry skin," there is a whole process behind which brands get mentioned.

AI answers are assembled through a pipeline: find content, score it, rank it, cite it. Brands that understand this pipeline get recommended more.

85% of what AI says about your brand comes from reviews, press, and third-party sites.

If your brand is not showing up consistently on review sites, media, and forums, AI will either ignore you or get your story wrong.

Connecting your product data properly makes AI answers 29% more accurate about your brand.

Schema markup alone is not enough. Brands that connect product info, brand pages, and review data into a clear web of information get better AI representation.

AI agents are already browsing, comparing prices, and buying on behalf of consumers.

Google, OpenAI, and others are building AI shopping agents. If your site cannot be read and validated by these agents, you are invisible to a growing share of buyers.

Do not abandon Google SEO for AI hype. SEO still drives measurable revenue.

Before chasing AI rankings, check how accurately AI describes your brand today. If it gets your products or positioning wrong, fix that first.

Consumers are increasingly asking AI "what should I buy?" instead of browsing.

The purchase funnel is fracturing. Shoppers delegate decisions to AI, and AI needs clear, structured, trustworthy content to recommend your brand.

The best product pages now work three ways at once: Google ranking, AI citation, and conversion.

The winning brands create single pages that perform across SEO, AI visibility, and conversion instead of treating them as separate strategies.

Stop measuring SEO by traffic. Measure it by revenue impact, and budget gets approved faster.

"$12M in pipeline at risk" gets a CEO attention. Reframing marketing spend around financial outcomes is how modern DTC brands win resources.

The talks our team bookmarked first.

These six presentations had the highest signal-to-noise ratio for DTC brand leaders. Their slide decks are included in the free download below.

Michael King

The clearest explanation of how AI search actually works under the hood.

Wil Reynolds

A practical framework for testing how AI describes your brand today and improving it.

Crystal Carter

The definitive talk on AI shopping agents and the protocols product pages need to support.

Andrea Volpini

A data-backed talk on building a knowledge graph for more accurate AI representation.

Dale Bertrand

How to get leadership to care about SEO by tying it to revenue risk.

Azeem Ahmad

The science behind how consumers are shifting from browsing to AI-assisted decisions.

Want the original slide decks?

Everything above is just the summary. We've packaged 40+ original speaker presentations so your team can dig deeper.

JSON-LD

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@context": "https://schema.org",
      "@type": "Organization",
      "@id": "https://www.deeplumen.com/#organization",
      "name": "DeepLumen",
      "url": "https://www.deeplumen.com/",
      "logo": {
        "@type": "ImageObject",
        "url": "https://www.deeplumen.com/logo.png",
        "width": 200,
        "height": 200
      },
      "image": "https://www.deeplumen.com/og-image.png",
      "description": "DeepLumen is an agentic commerce platform that helps brands become discoverable, recommendable, and transactable by AI agents.",
      "sameAs": [
        "https://www.linkedin.com/company/deeplumen/",
        "https://x.com/Deeplumen0922"
      ],
      "hasMerchantReturnPolicy": {
        "@type": "MerchantReturnPolicy",
        "@id": "https://www.deeplumen.com/#merchant-return-policy",
        "applicableCountry": "US",
        "merchantReturnLink": "https://www.deeplumen.com/legal/terms/"
      },
      "hasShippingService": {
        "@type": "ShippingService",
        "@id": "https://www.deeplumen.com/#digital-delivery-shipping-service",
        "name": "DeepLumen digital delivery",
        "description": "DeepLumen offers software, SDK, and consultation services that are delivered digitally and do not require physical shipping.",
        "fulfillmentType": "https://schema.org/FulfillmentTypeDelivery",
        "shippingConditions": {
          "@type": "ShippingConditions",
          "shippingDestination": {
            "@type": "DefinedRegion",
            "addressCountry": "US"
          },
          "shippingRate": {
            "@type": "MonetaryAmount",
            "value": 0,
            "currency": "USD"
          }
        }
      },
      "knowsAbout": [
        "Agentic commerce",
        "AI shopping agents",
        "Generative engine optimization",
        "AI search optimization",
        "Product schema",
        "Structured data",
        "llms.txt",
        "AI referral traffic",
        "M2AI"
      ]
    },
    {
      "@context": "https://schema.org",
      "@type": "WebSite",
      "@id": "https://www.deeplumen.com/#website",
      "name": "DeepLumen",
      "url": "https://www.deeplumen.com/"
    },
    {
      "@context": "https://schema.org",
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.deeplumen.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "SEO Week",
          "item": "https://www.deeplumen.com/seoweek-agenda/"
        }
      ]
    }
  ]
}
Human