PRODUCT FACTS & ENRICHMENT

The truth of your products. The context AI needs.

Connect every source. Translate every asset. Build product knowledge that is consistent, traceable and ready for AI.

SCATTERED SOURCES
PDP Shared product description
C1 Cotton Fitted Sheet

“Fits every mattress. One piece in every pack.”

Variant scope is missing
PDF Specification & packing list
Size options 150 / 180 × 200 cm
Pack options 1 or 2 sheets
IMG SKU-specific size guide

Mattress depth: 20–30 cm. Match the guide to the selected variant.

ONE PRODUCT. EVERY VARIANT CONNECTED.
Product photo used to illustrate the fictional C1 fitted-sheet example. 3 variants

Cotton Fitted Sheet

Bedding · C1

Ivory

Mattress size

150 × 200 cm 180 × 200 cm

Packs · by SKU 1 or 2 sheets

View variants
ONE TRUSTWORTHY RECORD
Product knowledge
Variant scope 3 SKUs · 2 sizes Pack count is stored per SKU
Mattress depth 20–30 cm Compatibility, not finished-sheet dimensions
Suggested context Choose by fit and pack AI enrichment, reviewable
“Hypoallergenic” and “antibacterial” remain unverified.

C1 records and source excerpts are illustrative. Photo: Secret Linen Store; it does not verify the example specifications.

One product. A complete knowledge system.

The four-stage architecture connects source material, product facts, information formats and AI entry points. Evidence and outcomes return to the next version.

How a product becomes understandable and recommendable to AI

Combine shopper questions, product data and commercial constraints into verifiable product facts, then compile them for different AI entry points.

Sources → Facts → Formats → AI entry points
Example shopper questions
  1. Mattress fit

    Which cotton fitted sheet fits a 180 × 200 cm mattress that is 25 cm deep?

  2. Pack contents

    Does the two-pack include pillowcases? How many sheets are in each SKU?

  3. Fit boundaries

    My mattress is 35 cm deep. Is this fitted sheet confirmed to fit?

  4. Care & claims

    Can I machine wash and tumble dry it? Are hypoallergenic and antibacterial claims supported?

  5. Material details

    What is the sheet made from, and is the fabric composition verified?

  6. Variant options

    Which sizes and colours are available, and how do I choose the right SKU?

Product data sources

▦ Official product catalog Source facts

Shopify · WooCommerce · Product pages

★ Reviews & communities External evidence
★★★★★ Experiences · Concerns · Use cases

Reviews · Q&A · Reddit · Support · Social

▣ Policies & supply chain Constraints
Inventory status Return policy Delivery times

PIM · ERP · OMS · PLM · Brand policies

Unified product facts

Traceable · Reviewable

One product, a set of verifiable facts

Interpret images, video, audio and documents alongside source product facts to create reviewable information. Prices, inventory and policies remain hard constraints.

Multimodal assets
Interpret & translate
Facts & evidence
Source facts AI translation AI enrichment Commercial constraints Source evidence
Attributes Attributes
Use cases Use Case
FAQs FAQ
Purchase intent Intent
Key features Features
Offer constraints Offer
Field provenance · Confidence · Review status · Version One fact system → Multiple outputs

Information formats

Agentic Page

Product facts · Contextual Q&A · Illustrated explanations · Video summaries · Evidence

Product detail page

Attributes · Features · FAQs · JSON-LD · metafield

Feeds, MCP & Skills

Feed distribution · MCP tools · Skill packages

AI entry points

ChatGPT Conversational search
Claude Chat & tools
Perplexity Search & recommendations
AI Overview Google AI search summaries
Muse Personal agent
Other Agents More task & shopping entry points
AI crawlers · Feed ingestion · MCP · Search retrieval Connect information formats to AI entry points AI visibility AI traffic AI Orders

THE DIFFERENCE, MADE VISIBLE

Better context. Without changing the facts.

One fitted sheet. Three SKUs. See how fit, packs, care and unsupported claims become clearer, then see what AI enrichment adds.

C1 Cotton Fitted Sheet C1-150-1 / C1-180-1 / C1-180-2
Fictional product & source excerpts

Match each fact to its SKU, source and version.

Fix missing compatibility fields and pack scope. Escalate conflicting care instructions, and keep unsupported claims out of approved copy.

BEFORE · ONE DESCRIPTION, THREE SKUS

Shared product page · S1

“Fits every standard mattress. One sheet per pack. Machine wash and tumble dry. Hypoallergenic and antibacterial.”

Mattress width, length and depth are missing from readable fields.

SKU records · S2 / S5

C1-150-1: 150 × 200 cm / 1 sheet. C1-180-1: 180 × 200 cm / 1 sheet. C1-180-2: 180 × 200 cm / 2 sheets.

A product-level “1 sheet” statement is wrong for the two-pack.

Care guide · S4 · 2026 edition

Hand wash at ≤30°C. Do not tumble dry. Confirm which current batches and SKUs this version covers.

A newer document alone cannot settle the conflict.
AFTER · FACTS WITH THE RIGHT SCOPE
SKU Mattress fit Pack contents
C1-150-1 150 × 200 cm 1 sheet
C1-180-1 180 × 200 cm 1 sheet
C1-180-2 180 × 200 cm 2 sheets
Fit depth
All three SKUs: 20–30 cm. These are compatible mattress measurements, not finished-sheet dimensions.
Pack scope
The selected SKU determines quantity. Pillowcases and props are excluded in packing list S5.
Care version
After the merchant confirms S4 applies: hand wash at ≤30°C; do not tumble dry. Keep the conflict open until then.
Claims
Hypoallergenic and antibacterial: evidence missing. Cotton composition does not establish either claim.
Try the review boundary

Confirm both the care version and its scope. The model cannot approve either for the merchant.

Care instructions conflict. Confirm the applicable version and SKU scope before publishing.

THE TRUST CONTRACT

More context. Same facts.

Five rules govern the system, from the first source to the final expression.

Facts with evidence.
01

Keep the original.

Retain source values, product and variant relationships, dates and versions. Normalization never erases the input.

02

Extraction is not verification.

A packaging claim or review remains a source statement until supported. Extraction confidence and truth are different questions.

03

Enrich meaning, not missing specifications.

Use cases, intent, FAQs and selling points are reviewable candidates. Materials, dimensions, certifications and compatibility still need evidence.

04

Read buying conditions from the source.

Price, inventory, delivery, returns and eligibility remain market-specific, time-sensitive facts from authoritative systems.

05

Resolve conflicts before publishing.

Unknown and conflicting values keep their status. Merchant approval, visibility rules and channel versions control publication.

THE FIELD-LEVEL MODEL

The knowledge behind each product.

Six groups cover what it is, how it is used and how it can be bought. Source facts, AI translations and enrichment remain clearly identified.

01 Source facts

Product identity & specifications

Taken from the store and authorized records. Missing and conflicting values keep their status.

  • Product & variant IDs, SKU, brand
  • Category, attributes, technical specifications
  • Materials, dimensions, weight, care
  • Evidence-backed compatible accessories
02 AI translation

Multimodal details

Extract what the asset contains. Extraction does not verify the claim.

  • Image descriptions and text extraction
  • Transcripts, key frames, instructions
  • Document text, specifications, size tables
  • Image regions, time ranges, document pages
03 AI enrichment

Shopping context

Evidence-based semantic suggestions, ready for merchant review.

  • Use cases, occasions, audiences
  • Buying intent and shopper questions
  • Top features and reasons to choose
  • Pros, cons and usage limits
04 AI enrichment

Answers & brand expression

Follow approved brand guidance. Store generated copy separately from facts.

  • FAQs, comparisons, answer hints
  • Brand copy under approved guidance
  • Image alt text and visual explanations
  • Video summaries and agent prompts
05 Buying conditions

Price & buying conditions

Refresh from authoritative systems under agreed rules. AI does not guess these values.

  • Price, currency, market
  • Inventory and purchasability
  • Delivery, returns, warranty
  • Eligibility, validity, last update
06 Evidence & review

Sources & control

Trace information to its source and control what can be published.

  • Source, original value, version
  • Extraction confidence, verification status
  • Missing values, conflicts, review decisions
  • Audience, permissions, publication channel

THE ARCHITECTURE IN DETAIL

Four layers. Clear responsibilities.

The overview is the map. These 17 modules define where data enters, how knowledge is built, what gets published and who can use it.

01

Collect & connect

Connect platform facts, enterprise data and multimodal assets—images, video, audio and documents—through one traceable pipeline.

01.01

Commerce platforms & storefronts

Read products, variants, prices, inventory, images and video through official Shopify, WooCommerce and SHOPLINE APIs and webhooks. Supplement them with product-page content and attachments.

Inputs, processing & evidence
Sources
API · Webhook · Product page crawling
Input
Platform authorization, catalogs, variants, inventory, prices, vendor fields, product pages, and their image, video and attachment links.
Processing
Read structured fields and media references with platform connectors. Collect descriptions, FAQs, content blocks and attachments while preserving product and variant associations.
Output
Product IDs, variant relationships, titles, descriptions, source images and video, prices, inventory, native metafields, attachment links and page snapshots.
Evidence boundary
Preserve the platform, API version, fetch time, page URL and raw response. Read access does not grant permission to write back.
01.02

Enterprise & supply chain systems

Connect PIM, ERP, OMS, PLM and supplier portals, plus CSV, XML, PDF, SFTP and APIs, to fill gaps in specifications, fulfillment and manufacturer facts.

Inputs, processing & evidence
Sources
PIM · ERP · OMS · PLM · Supplier systems
Input
Product master data, bills of materials, specification and sizing tables, packaging images, scans, installation manuals, supplier catalogs and fulfillment rules.
Processing
Ingest data through APIs, SFTP or file imports; associate it with SKUs, suppliers and markets. Preserve original documents and versions, and pass scans, charts and manuals to the translation engine.
Output
Source documents and their SKU index, plus sourced specifications, dimensions, weights, materials, packaging, manufacturers, supply relationships and lead times.
Evidence boundary
Link each field to its source file or API, version and update time. Queue records that cannot be matched to a SKU for resolution.
01.03

Customer feedback & questions

Reviews, Q&A, support tickets, return reasons and presales questions reveal how customers describe experiences, concerns and suitable use cases.

Inputs, processing & evidence
Sources
Reviews · Q&A · Support · Returns · Reddit
Input
Text and image reviews from Shopify, Google, Amazon and Okendo; on-site Q&A, support records, authorized recordings and return reasons; and relevant Reddit, forum, YouTube, TikTok and Instagram content.
Processing
Associate content with products and variants and preserve original text, image, video and audio references. Translate media, then group it by topic and sentiment while separating first-hand experiences, hearsay and marketing claims.
Output
Shopper questions, image/video/audio experience evidence, common concerns, and candidates for pros and cons, use cases and comparison dimensions.
Evidence boundary
Preserve original URLs, author or source type, publication date and cited excerpts. Social discussion is candidate evidence and must not automatically become a verified fact.
01.04

Brand assets & policies

Ingest product and packaging images, demo videos, audio and manuals from DAM systems, brand asset libraries, suppliers and policy documents, alongside brand communication rules.

Inputs, processing & evidence
Sources
DAM · Brand assets · Supplier materials · Policies
Input
Product and detail images, packaging images, demo videos, audio, manuals, brand guidelines, and shipping, returns, warranty and compliance documents.
Processing
Register asset IDs, sources, usage scopes, languages and versions; link them to products and variants. Build reusable brand dictionaries and policy rules for translation, enrichment and publishing.
Output
Traceable media and document inventories, brand rules, policy facts, permitted promises, prohibited claims and market conditions.
Evidence boundary
Version policies by region, channel and effective date. Expired policies must not support public content.
02

Understand & enrich

Build a unified product fact system with separate source facts, AI multimodal translations and semantic enrichment candidates, each linked to verifiable source evidence.

02.01

Unified product facts

Unify products, variants, categories, suppliers, markets and assets in one fact foundation. Associate each image, video segment and document with a specific product.

Inputs, processing & evidence
Sources
Platform source facts + External records
Input
Platform products and variants, PIM/ERP specifications, policies, review evidence, and source metadata for images, video, audio and documents.
Processing
Normalize IDs, SKUs, GTINs, categories, units, markets and languages. Model product–variant–asset relationships and retain sources, versions, timestamps and conflicts.
Output
A unified product fact foundation and asset index that distinguish source facts, AI translations and AI enrichment. Authoritative systems continue to govern prices and inventory.
Evidence boundary
Trace every field to a source and version. Conflicts require review and must never be silently merged.
02.02

Multimodal understanding & translation

Convert product information in images, video, audio and documents into text, structured fields and locatable evidence for the fact enrichment engine.

Inputs, processing & evidence
Sources
Images · Video · Audio · Documents → Product facts
Input
Product, detail and packaging images; demo and user videos; support audio; manuals, scans and specification tables; and their product and variant associations.
Processing
Recognize image content and text, interpret key video frames, transcribe speech, and parse document sections and tables. Align extracted results with SKUs, fields, image regions, audio/video time ranges and document pages.
Output
Image descriptions, extracted text, packaging statements, speech transcripts, video summaries and chapters, demo steps, specification fields and citable evidence excerpts.
Evidence boundary
Preserve source assets, evidence locations, extraction methods, confidence and review status. Assess extraction accuracy separately from claim validity; packaging statements and user claims are not automatically verified benefits.
02.03

Fact enrichment & semantic mapping

Combine source facts, multimodal translations and feedback evidence to propose reviewable attributes, use cases, intent, Q&A and selling points.

Inputs, processing & evidence
Sources
Fact foundation + Multimodal translation + Category templates
Input
Source product facts; translated images and video; extracted audio and document information; reviews and shopper questions; brand rules, category templates and merchant preferences.
Processing
Align entities and meaning across assets, then use rules and models to propose use cases, Q&A, selling points and comparisons. Link evidence and assess confidence without automatically overwriting source values.
Output
Attributes, FAQs, use cases, occasions, user intent, pros and cons, key features, compatible accessories, brand guidance, image alt text and agent prompts.
Evidence boundary
Attach the generation method, evidence, confidence, review status and version to each candidate. Mark unsupported candidates as inferred or awaiting confirmation.
02.04

Live commercial constraints & evidence

Model prices, inventory, shipping, returns, eligibility and variant compatibility as constraints that can expire, be verified and trigger fallback behavior.

Inputs, processing & evidence
Sources
Live platform APIs · Policies · Fulfillment systems
Input
Prices, inventory, shipping, returns, warranty, purchase eligibility, markets, locales, currencies and variant relationships.
Processing
Evaluate sellability by market, currency, time and channel. Detect stale, conflicting or missing data and decide whether publication is allowed.
Output
Constraint objects for pages, feeds, MCP and agent queries, with update times, expiry and fallback policies.
Evidence boundary
Prioritize live source checks. Models must never guess prices, inventory or delivery promises.
02.05

Provenance, versions & quality status

Trace each field to an API, image region, audio/video excerpt or document page, with its update time, reviewer and intended audience.

Inputs, processing & evidence
Sources
All ingestion & enrichment nodes
Input
Source values, AI translation and enrichment candidates, asset IDs, source links, evidence locations, confidence, conflicts, review comments and channel requirements.
Processing
Record provenance, asset versions, image regions, audio/video start and end times, document pages and source excerpts. Manage generation types, approval, visibility, freshness and quality status.
Output
Field–asset–evidence links and product fact versions that support review, publishing, rollback and withdrawal.
Evidence boundary
Preserve original assets and extraction records. Label source statements, AI observations and verified facts separately; high extraction confidence does not establish claim validity.
03

Review & express

Compile reviewed product facts into formats that shoppers, crawlers, search engines and agents can consume.

03.01

Review & publication control

Review AI candidates by field, product, market and channel. Choose whether to show them to shoppers, agents or both.

Inputs, processing & evidence
Sources
Review workspace · Version system
Input
Source facts, AI translation and enrichment candidates, original assets, locatable evidence, brand rules, quality alerts and channel requirements.
Processing
Review field changes against original image regions, audio/video excerpts and document pages. Support bulk actions, drafts, approval, publishing, withdrawal and rollback; choose shopper, agent or shared visibility.
Output
Approved product versions with reviewer, timestamp, visibility scope, version number and change history.
Evidence boundary
Generated or revised content candidates require approval under review rules before publication. Dynamic fields such as price and stock refresh under authorization and freshness rules.
03.02

Existing product pages & Agentic Page

Improve product detail content on the existing storefront and provide AI-readable expression through Agentic Page.

Inputs, processing & evidence
Sources
Existing merchant site · Shopify themes and app blocks
Input
Approved titles, descriptions, attributes, FAQs, use cases, selling points, policies and constraints, plus image descriptions, video summaries, instructions and source evidence.
Processing
Compose illustrated explanations, contextual Q&A, comparisons, video summaries and chapters, evidence and actions. Keep content readable by shoppers, parsable by machines and linked to its assets.
Output
Optimized product pages, Agentic Pages, image alt text, illustrated content blocks, video explanations, citable summaries and their page versions.
Evidence boundary
Inspect page source, structured data, versions and publication receipts. A page visit does not establish an AI citation or an order.
03.03

Structured data & Shopify writeback

Compile facts into standard structured markup and Shopify-readable fields to reduce parsing effort across entry points.

Inputs, processing & evidence
Sources
JSON-LD · Shopify metafields
Input
Products, variants, prices, inventory, FAQs, brands and policies, plus approved media links, image alt text, video summaries and evidence references.
Processing
Generate applicable Product, FAQ, ImageObject and VideoObject structured markup. Write metafields and product-page content blocks within the platform and theme capabilities.
Output
Structured product, Q&A and media data, Shopify metafields, illustrated and video content blocks, and verifiable page source.
Evidence boundary
Validate schemas, read platform values back and record page versions. Complete structured data does not guarantee a search rich result.
03.04

Feeds, MCP, APIs & Skills

Compile separate outputs for AI platforms and agents using each channel's schema, taxonomy, policies and receipts.

Inputs, processing & evidence
Sources
ACP · UCP · Feed · MCP · API · Skill
Input
Approved product facts, translated content, original media links, evidence excerpts, channel rules, field mappings, merchant authorization and market settings.
Processing
Compile product fields, media links, translated summaries and evidence references against the target channel’s supported schema. Generate feeds, expose MCP/API queries or package Skill knowledge, then validate publishing receipts.
Output
Channel-adapted feeds, MCP tools, APIs and Skills with supported media references, product facts, summaries, evidence and synchronization receipts.
Evidence boundary
Channels accept different image, video, audio and extension fields. Validate format support, receipt, indexing, citation, tool use and orders separately; a live endpoint does not establish distribution.
04

Discover & use

AI entry points retrieve and cite product knowledge. Subsequent shopping actions depend on platform permissions and existing commerce interfaces.

04.01

AI crawlers & search engines

Crawl public pages and structured markup for indexing, summaries and citation candidates. Feed ingestion and tool calls use separate access paths.

Inputs, processing & evidence
Sources
AI crawlers · Search retrieval
Input
Public PDPs, Agentic Page and product, FAQ and media markup within those pages.
Processing
Crawl, parse, index and retrieve information. Platform rules determine whether summaries or citations are displayed.
Output
Discovery, indexing, summaries, citations and product candidates.
Evidence boundary
Measure crawling, indexing and citations separately. A request is not shopper traffic, and a citation is not an order.
04.02

LLMs & AI search surfaces

ChatGPT, Claude, Perplexity and Google AI Overview use web pages, search results or their supported integrations in response to shopper questions.

Inputs, processing & evidence
Sources
ChatGPT · Claude · Perplexity · Google AI Overview
Input
Shopper questions, retrieved results, product facts, policy constraints, citations and tool responses.
Processing
Understand intent, filter candidates, compare products, explain recommendations and propose next actions.
Output
Product recommendations, comparisons, citations and purchase links; cart or checkout entry points depend on platform support and merchant interfaces.
Evidence boundary
Reading, citing and recommending depend on platform retrieval, ranking, region, conversation context and user preferences.
04.03

Task-based agent

Other task agents may use browsers, feeds, MCP or APIs to search, compare and complete multistep tasks, depending on integration and permissions.

Inputs, processing & evidence
Sources
Other task and shopping agents
Input
Task objectives, structured product facts, constraints, tool permissions and merchant action APIs.
Processing
Plan tasks, call tools, verify prices and inventory, filter products and execute the next action.
Output
Completed tasks, product candidates, purchase links, carts or handoff to checkout systems.
Evidence boundary
A tool call does not establish user acceptance. Record the agent, task, SKU, tool response and final action.
04.04

Personal agents & shopping systems

Personal assistants such as Muse and Dots, alongside shopping systems, combine product facts with lasting preferences, lists and execution workflows.

Inputs, processing & evidence
Sources
Muse · Dots · Shopping systems
Input
Personal preferences, budgets, historical behavior, product facts, inventory and shipping constraints.
Processing
Use long-term user context to filter, remind, compare, repurchase and carry out shopping actions.
Output
Personalized recommendations, reminders, purchase decisions, orders and aftersales tasks.
Evidence boundary
Authorize and record personal context, platform permissions and order status separately. Inferred preferences must not be treated as merchant facts.

EXPRESSION, NOT DUPLICATION

One knowledge base. Purpose-built expressions.

Approved content is published by version. Price, stock and other changing conditions refresh from authoritative systems under authorized rules.

Content review → Visibility & permissions → Versioned publication
Existing-site AI readability

Agentic Page

Product facts, scenario answers, image explanations, video summaries and traceable sources.

your-store.com
C1 Cotton Fitted Sheet

C1-180-2 · 180 × 200 cm · 2 sheets

Does the two-pack include pillowcases?

No. S5 lists two fitted sheets only. Mattress depth: 20–30 cm.

Variant and source evidence stay attached.
Explore Agentic Page ↗
Storefront content

Product detail pages

Approved titles, attributes, FAQs, selling points and media copy, adapted to the storefront.

metafields · C1-180-2
Fit & pack 180 × 200 cm · 20–30 cm deep · 2 sheets
PDP blocks / JSON-LD
SKU-linked size chart · packing list · FAQs

Check the published page as well as the metafield. A theme block may still display old hard-coded content.

Machine-readable formats

Feeds, MCP & Skills

Package facts, assets and evidence into feeds, tools and reusable agent knowledge.

sku C1-180-2
mattress_fit_cm 180 × 200
mattress_depth_cm 20–30
pack_count 2
evidence S2 / S3 / S5

Product feeds, ACP/UCP adaptations, MCP tools and Skills each follow their own specifications and agreed scope. Checkout remains with the connected commerce platform.

Current starting point: Agentic Page for Shopify. Other connectors, storefront changes and machine integrations are confirmed separately. AI-platform access, indexing and adoption follow each platform’s rules.

A LOOP THAT LEARNS

Publish. Observe. Improve the next version.

Visibility, human traffic and paid orders answer different questions. Keep their evidence separate.

01

AI visibility

Can AI retrieve and cite it?

Crawler access, parsing, available indexing and citations.

02

AI traffic

Do shoppers reach your store?

Human referral visits, product views and shopping actions, separated from agent requests.

03

AI Orders

What does the order evidence show?

Paid orders with available AI-attribution evidence, reconciled with refunds.

A crawl is not a recommendation. A referral is not an order. Attributed orders do not establish causal lift; that requires an experiment.

THE PRACTICAL DETAILS

Built for clarity.

Is this a replacement storefront?

No. The system connects the knowledge behind your existing storefront. Agentic Page is an AI-readable layer on your site; the store and checkout remain in place.

What is the difference between translation and enrichment?

Translation extracts what an asset contains, preserving its image region, time range or page. Enrichment adds reviewable meaning such as use cases, FAQs and selling points. Both keep evidence.

Can enrichment change price, stock or product claims?

Commercial conditions come from authoritative systems. Hard product claims need supporting evidence. Missing and conflicting values remain visible for resolution; approval never rewrites the original source.

Are all sources and output channels already connected?

The page explains the target operating architecture. Agentic Page for Shopify is the current starting point. Additional source connectors, PDP writes, feeds, MCP and Skills are scoped with the team.

Does more context guarantee recommendations or sales?

No guarantee. AI platforms control access, indexing and recommendations. Measure visibility, traffic and order outcomes separately, and use experiments when testing incremental impact.

Your product knowledge.Ready for what comes next.

See how your catalog, assets and buying conditions can work as one system.