DeepLumen Glossary

Agentic Commerce Glossary

Plain-language definitions of the agentic commerce vocabulary — Agentic Page, AI search optimization, GEO, M2AI, product schema, and more — for merchants entering AI-native commerce.

Agentic Commerce

Agentic Commerce

Ecommerce mediated by AI agents that help shoppers discover, compare, buy, and get support across merchants.

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Product Data

Agentic Page

A machine-readable brand or product page designed so AI agents can retrieve, understand, cite, and act on its information.

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GEO / AI Visibility

AI Search Optimization

Improving how well AI search systems can discover, understand, cite, and recommend a brand’s content.

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GEO / AI Visibility

AI-Readable Ecommerce

Ecommerce content organized so AI systems can extract facts, attributes, policies, evidence, and use-case context with low ambiguity and low reading cost.

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Agentic Commerce

Catalog Inclusion

The state in which a product is eligible and available through catalog-based AI discovery routes — the entry ticket, not recommendation readiness.

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GEO / AI Visibility

ChatGPT-User

An OpenAI user agent used for certain user-triggered actions in ChatGPT, distinct from automatic web crawling bots like GPTBot and OAI-SearchBot.

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DeepLumen Framework

Corpus Unit

A discrete chunk, field, passage, metadata object, or retrieved fact an AI system processes when trying to understand a website or product page.

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GEO / AI Visibility

Generative Engine Optimization

Improving the likelihood that AI answer engines retrieve, summarize, cite, and recommend a brand’s content.

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DeepLumen Framework

M2AI (Marketing-to-AI)

Making brand, product, and policy information understandable, retrievable, and actionable for AI agents.

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Product Data

Product Schema

Structured product data (usually JSON-LD) that helps machines understand offers, attributes, pricing, availability, and reviews.

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Agentic Commerce

Recommendation Readiness

The state in which an AI shopping system can retrieve, understand, compare, trust, and act on a product well enough to recommend it for a shopper intent.

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GEO / AI Visibility

Shopify AI Visibility

How well a Shopify store and its products can be discovered, understood, compared, and recommended by AI systems like ChatGPT, Gemini, and shopping agents.

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Product Data

Shopify Catalog

Shopify’s structured product data layer that can make eligible products discoverable across agentic storefronts and AI shopping channels.

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